Effective marketing campaigns require great promotional packaging that will deliver the message clearly to the target audience and will impress with design innovation. The material, shape, size and graphics of a promotional stand or box requires attention and creativity. A clever design enhances the brand image and engages the customer to recognise, appreciate and buy the product. With over 60 years of experience in design, print and manufacturing of point of sales and corrugated packaging, Connect Packaging understand all characteristics of promotional packaging.
Why Simplicity is Key for Promotional Packaging
When it comes to marketing promotions, simplicity and creativity win the battle. The focus is usually around cost and reach. A third crucial point is the creative message. This refers to the ability of a brand to retain awareness and grab attention of their target audience. Moreover, a brand is truly successful when it engages customers with their products.